Clik here to view.
Report: Consumers trust branded websites more than ads
ragan.com That’s good news for PR pros and communicators fighting over budget dollars with their advertising colleagues Fighting for more content dollars? You just got some ammunition, thanks to a...
View ArticleClik here to view.
After almost 20 years of banner ads, who is clicking?
BizReport Internet users have been presented with banner ads for nearly 20 years, but who’s clicking them and who’s not. A new infographic from Prestige Marketing reveals some insights on who clicks...
View ArticleClik here to view.
As Traditional Web Site Adoption Slows, Facebook and Other Social Networks...
IDC Press Release FRAMINGHAM, Mass– Since the 1990s, Web sites have provided a relatively inexpensive way for businesses to efficiently reach local and international prospects. Still, this basic...
View ArticleClik here to view.
What Is Premium Now?
MediaPost Do advancements in display advertising make advertisers better off today compared to four years ago? While that question might seem more appropriate for trying to sort through political...
View ArticleClik here to view.
Traditional banner ads ‘not up to standard’, say consumers
BizReport Rich media ads are three times more effective, according to Adform’s latest Quarterly Media Barometer report, as Internet users become ‘desensitized’ to traditional display ad formats....
View ArticleClik here to view.
Rich Media Banners in HTML5 Enhance the Mobile Website Experience
ClickZ With the growing popularity of mobile websites, HTML5 rich media banners have become an excellent way for advertisers to communicate with their target audiences. Rich media has always elevated...
View ArticleClik here to view.
Where You Can Go Right, And Wrong, With Native Ads
TechCrunch There has been a lot of talk in the digital media trade press about native advertising and the opportunities for advertisers. Yet, much less has been written about the opportunities and...
View ArticleClik here to view.
IDG Calls On ‘Hero’ Display Ad Units To Save The Banner
Adexchanger In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHivesites, the company is ready to expand the centerpiece of that effort: the “Homepage...
View ArticleClik here to view.
Study Shows Native Ads Outperform Banners…Mostly
Forbes There¹s an awful lot of excitement in the digital publishing world around native advertising and a lot of new marketing dollars being spent on ads that blend seamlessly with or mimic the forms...
View ArticleClik here to view.
Marketers are focusing more on mobile search and display ads
Internet Retailer Marketers are getting more bullish on mobile ads, particularly with mobile search marketing and banner display ads, according to a new report from marketing research and advisory firm...
View ArticleClik here to view.
InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience
Usability and consistency across mobile devices ensured through responsive design Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of...
View Article
