Usability and consistency across mobile devices ensured through responsive design
Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).
“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications. “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”
Website Enhancements Include:
- The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
- Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
- Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
- Increased exposure for InfoWorld’s expert authors to flag tech trends early.
- New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
- Single, searchable “Resource Library” supporting all types of lead generation content.
- Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.
